One Horizon Group is a consulting firm that helps businesses thrive across Asia.
Our challenge was to craft a brand identity that truly captured their expansive ambition: to be a trusted bridge, empowering diverse industries with deep market understanding and a wide array of specialized services, from digital solutions to strategic consulting.
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Understanding Their Vision
The journey with One Horizon Group began with a deep dive into their six-year history and bold aspirations for the future. As a consulting powerhouse evolving beyond digital go-to-market strategies, OHG aimed to become a pivotal force in Asia—guiding clients through complex challenges across diverse industries.
This wasn’t just about a new look; it was about defining their core identity as a trusted bridge for businesses navigating new horizons.
Through close collaboration with the founders, we unearthed their essential truths. We listened closely to their past successes, their current strengths in bridging global expertise with local insights, and their ambitious vision for the future.
Our goal was to craft a brand that truly reflected their role as a strategic partner, empowering clients to achieve their goals across the dynamic Asian landscape.
Exploring Visual Narratives
The path to the final logo was a journey of creative exploration, aimed at capturing One Horizon's multifaceted value. We delved into numerous concepts, each attempting to visually articulate their role as a connector, a visionary, and a guide. We experimented with various forms, symbols, and typographic treatments, pushing the boundaries to find the perfect emblem for their evolving brand.
Crafting a New Identity
Armed with a deep understanding of OHG's vision, we embarked on the brand transformation. Our market landscape research revealed key opportunities for differentiation, solidifying their unique position. A pivotal decision was made to shorten their name to "One Horizon" – a concise, modern, and memorable identity that resonated with their forward-looking goals.
The culmination of this iterative process led us to the winning concept. The heart of the new brand lies in its logo, which ingeniously combines the ideas of a "bridge" and a "lens". We designed a modern, arc-shaped mark that visually represents OHG's role as a bridge, guiding clients to their next horizon in Asia. Simultaneously, it embodies a lens, symbolizing their unique vision in blending global knowledge with nuanced local market understanding.
This dual symbolism powerfully communicates their value proposition: empowering clients by bridging diverse expertise with on-the-ground market realities. This process culminated in a comprehensive brand book that perfectly captured their potential core values, beliefs, mood, tone, and personality.
Bridge & Lens
Express the East–West connections where Western market expansion meets local wisdom and global knowledge.
A Brand Ready for Tomorrow
The collaboration with One Horizon Group yielded a complete and cohesive brand ecosystem. Our deliverables ensured their new identity was not just conceptually strong but also practically applicable across all touchpoints. This included a robust Brand Identity system, detailed Brand Guidelines for consistent application, versatile Social Media Templates for engaging digital presence, and a dynamic Landing Page that effectively communicates their expanded service offerings and vision.
We proudly helped One Horizon Group articulate their bold new direction through a strategic and impactful brand revamp. We enabled them to clearly communicate their unique value proposition as a bridge between global expertise and local market success, positioning them as a definitive leader ready to guide clients to their next horizon in Asia.
Ready to Craft Your Dream Brand Experience?
Inspired by One Horizon Group's transformation? Thinking about how a thoughtful brand experience could elevate your own vision? We empower founders like you to craft their dream brand experiences. We believe in building on essential truths, helping brands connect authentically and memorably with their customers.
Feel free to contact us and share what's on your mind. Let's discuss how we can bring your brand's unique story to life and help you reach your next horizon.
